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Marketing and sales can no longer work effectively in silos. According to Aberdeen Research, companies who are “best-in-class” at aligning marketing and sales have a 20 percent average...

As millions of consumers flood the market, the lines between traditional insurance and consumer-driven insurance plans will begin to blur.Over time, the number of consumers purchasing healthcare...

Delivering the right message to the right customer, at the right time, through the right channel is not the future of marketing, it’s today’s reality. Mastering this reality enables...

Social responsibility. It’s good for individuals, and it’s good for companies. When employees feel like they’re making a difference outside the office walls, it can go a long way....

We live in the age of customer experience where anticipating the needs of customers is a mainstream strategy for many enterprise companies. Forward-thinking organizations, however, know that in the...

Providing customers with satisfying – and enjoyable – support experiences has never been more important, both in terms of serving customers effectively while differentiating the...

Current trends in B2B marketing have made lead generation increasingly complex. Overall, B2B lead generation requires a significant investment in time, effort, and energy compared to B2C marketing...

The sheer amount of Big Data—both structured and unstructured—streaming into organizations today often makes data collection and analysis an overwhelming task even for the most...

This article was originally published in the Fall 2013 issue of Customer Strategist.Technology continues to progress from the age of responsive platforms to predictive analytics. Companies are now...

As the healthcare landscape begins to transform with the Affordable Care Act, so must healthcare providers’ approach to customer service.Payors and providers can no longer focus solely on B2B...