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Last year, the Affordable Care Act’s first open enrollment period delivered a wake-up call to many health insurance companies. Insurers who are accustomed to serving large employer groups...
Leaders often use the terms ‘multichannel’ and ‘omnichannel’ interchangeably, as if these two strategies define the same customer experience approach. However, as those...
Many organizations have been won over by cloud computing's promise of cost-efficient, on-demand data resources. At the same time, the market is still growing, with organizational leaders...
In a world flooded with information, stories are one of the most effective ways of marketing your business. They’re more memorable than any other form of content, and they give...
July saw upheaval in the health insurance industry. The second and third largest providers announced they will acquire the fourth and fifth largest. If they pass regulatory approval, Anthem's ...
Thanks to the explosion of digital touchpoints available to them, the customer’s experience has become incredibly crosschannel in their interactions with companies. According to PwC’s...
CRM data—nearly every company has it, but many struggle to effectively leverage it. As customers jump between channels, businesses require the ability to pull actionable insights from...
Consumers are tethered to their mobile devices. Nearly a third of all Americans admit they can't live without their mobile phones. Mobile has become a preferred channel for personal and...
When researching products, customers use a wide range of digital touchpoints before making a purchase. Throughout their buying journeys, customers often have questions about a product or service...
Despite numerous roadblocks on the path toward adulthood, Millennials have finally come of age, gaining increased buying power along the way. But, as Millennials begin to make an indelible impact...