Are Your Customer Interactions Truly Authentic or Just Artificial?
Latest executive journal from TTEC explores the difference between artificial and authentic intelligence in CX
Delve deeper into the concept of authentic intelligence at http://www.ttec.com/customer-strategist
When applying artificial intelligence in context of the customer experience, humans are the real key to innovation and evolution. People bring empathy, context, and ingenuity where AI, chatbots and machine learning provide analysis, efficiency and speed – this combination is what drives true innovation. Applying a strategic, customer-focused approach to the use of AI and automation in CX better enables interactions, empowers humans and increases engagement.
"Digital transformation focused around the customer experience is not just about technology implementation but also about how humans carry forward the output of that technology," said
This issue, "I am A.I.: The Emergence of Authentic Intelligence," features perspectives on AI including: