TTEC | Glossary | Touchpoint

What is a Touchpoint?

Every time a customer interacts with a business, it's considered a Touchpoint.

Journey mapping is a key starting point to developing your customer engagement strategy and improving overall customer satisfaction because it clearly outlines all customer touchpoints. Armed with this information, brands can better position themselves to improve customer experiences (CX) across the board.

At TTEC, we have tools, services, and solutions to help our clients create customer journey maps, and execute on findings to improve (CX) at every touchpoint and channel opportunity. 

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