What is Next Best Action?
Next Best Action solutions are part of an AI-powered decisioning hub that’s based on a deep understanding of a specific customer’s unique journey and delivers proactive and personalized customer experiences in the moment. Guided by predictive modelling, next best action marketing and advertising solutions drive business outcomes in the call center by enabling both the business and the customer to get the most value out of each customer interaction.
TTEC’s Next Best Action marketing and advertising solutions use predictive analytics and machine learning combined with customer context to calculate the next best action for every interaction – in sales, service, and marketing – to improve customer satisfaction long term.
Make decisions in real-time, drive revenue, and improve customer loyalty and retention through TTEC’s Next Best Action marketing solutions.
Additional Next Best Action Resources
- Next Gen Analytics for the Call Center: Uncover six ways analytics can help contact center leaders create a superior customer engagement across every channel, every time.
- Contact Center Automation: Tools and Trends for the Decade Ahead : Learn best practices for the next and now in automation, Big Data, and customer centric marketing, or risk falling behind competition.
- Humanify™ Insights Platform : Unlock a 360-degree view of your customers and deliver personalized experiences at scale with this AI-powered analytics platform.
- The Future of CX is Effortless: Learn how reducing effort in customer experiences and in employees’ workflows keeps customers loyal, elevates employees into brand advocates, and ensures a profitable business now, next, and beyond.