Next Best Action

TTEC | Glossary | Next Best Action

What is Next Best Action?

Next Best Action solutions are part of an AI-powered decisioning hub that’s based on a deep understanding of a specific customer’s unique journey and delivers proactive and personalized customer experiences in the moment. Guided by predictive modelling, next best action marketing and advertising solutions drive business outcomes in the call center by enabling both the business and the customer to get the most value out of each customer interaction.

TTEC’s Next Best Action marketing and advertising solutions use predictive analytics and machine learning combined with customer context to calculate the next best action for every interaction – in sales, service, and marketing – to improve customer satisfaction long term.

Make decisions in real-time, drive revenue, and improve customer loyalty and retention through TTEC’s Next Best Action marketing solutions.

Additional Next Best Action Resources