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Glossary

Customer Attrition

TTEC | Glossary | Customer Attrition

What is Customer Attrition?

Customer attrition, customer turn, turnover, or defection - is the result of clients and customers terminating their relationship with a brand. 

No business wants to experience Customer Attrition, but it may not be obvious which customers are likely to leave.

Have no fear. TTEC utilizes predictive modeling to identify customers that have a high probability of churn, as well as insights on attrition reasons through voice of the customer data.

Armed with this data, companies can reach out to high-risk customers and bring former customers back through personalized win-back campaigns and outreach.

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