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Glossary

Customer Acquisition

TTEC | Glossary | Customer Acquisition

What is Customer Acquisition?

Customer Acquisition is the business practice of obtaining new customers or clients. Customer acquisition is about creating a sustainable recruitment strategy that can evolve with new trends and changes.

Customer Acquisition is a vital part of business but continuosly acquiring new customers is challenging. TTEC's Customer Acquisition services and Demand and Acquisition solutions can help by optimizing buying journeys to engage and acquire more new customers while leveraging technology and analytics to deliver simple and personal buying experiences. TTEC helps optimize and align your digital marketing efforts to increase the quantity and quality of digital leads at lower acquisition costs. We remove the guesswork from prospecting with digital strategies, predictive models, and omnichannel sales programs that are proven to increase market share, lower acquisition costs, and penetrate new markets.

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