Volume 7 | Issue 2 | 2015

The Race Is On: Rethinking Your Digital Strategy

Table of Contents

In this issue:


Be the Tortoise. And the Hare.

The Tortoise and the Hare is a classic children's story featuring themes of speed, over-confidence, tenacity, and just desserts. The hare boasted that his speed... more »


Are You Meeting Consumers’ Mobile Expectations?

Nearly a third of all Americans admit that they can’t live without their mobile phone. You’re more likely to know where your mobile phone is than your car... more »


Six Ways to Make Your Mobile Experience Stand Out

For many people, interacting with a brand often begins on a mobile device. Mobile devices and apps increasingly allow consumers to carry out numerous tasks such as... more »

Voice of the Customer Best Practices and Strategy

Most customer experience leaders say they have active voice of the customer (VOC) programs in place to measure positive and negative feedback. They track Net Promoter... more »

Digital Disruption 101: How Customer Behaviors Impact Strategic Innovation

Digital technologies dominate strategic innovation discussions, as consumers gravitate toward online and mobile platforms for more of their brand interactions. As... more »

Three Ways to Digitize the Workplace to Boost Employee Engagement

There is a common misconception that mobile and digital employees are strictly “Millennials.” The reality is most business personnel are fluent with mobile... more »

Case Studies

GM Goes All In on Connected Vehicles

The days when a car’s radio and CD player were the main sources of entertainment are quickly disappearing. Auto manufacturers are racing to meet the expectations... more »

Mobile Payments: The Next Big Opportunity in Commerce

Mobile payments—the ability to complete a transaction on a smartphone—is ushering in a new era of transactions that is disrupting the traditional payment... more »

C-Suite Strategies

Customer Voices Rise to the Top

“Health plans belong to people. People don’t belong to plans.” This simple statement says a lot about the mindset shift happening in the health... more »

The Rise of the Chief Marketing Technologist

In our increasingly connected ecosystem, marketing and technology matters often overlap. There is even a popular name to describe it—MarTech. Yet the single... more »

Industry Insight

Digital Customer Experience Strategy: Six Key Areas to Focus your Efforts

The digital customer reality is upon us. Over the past few years, there has been the emergence of “mobile-only” customers who prefer digital and mobile... more »

Proof Points

Accountability Takes a Back Seat in Successful Leadership

What makes a leader effective at driving change within an organization? Research from TeleTech Consulting reveals that when it comes to leadership, conventional wisdom... more »

B2B Customers Want Relationships, Not Sales

Think you know your customers? Think again. New research from TeleTech Consulting shows that business buyers of all sorts are asking salespeople to do more, listen... more »

Strategy Speaks

Technology Slams on the Competitive Accelerator

I recently participated in two different business meetings, at two different companies, each of which was wrestling with a separate and distinct problem related to the... more »

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