Senior Manager of Digital Outreach Lonnie Boutté explains why his role has an expiration date, and why he’s OK with that.

Omnichannel retailers are experimenting with digital dressing rooms, endless aisles, and more as they move closer to u

The path to digital and omnichannel excellence is paved with incremental customer engagement improvements.

Teams work together to create the customer path of least resistance.

The Australian university's CIO and Chief Digital Officer discusses engagement with Millennial students.

Aberdeen Group’s Omer Minkara breaks down the disconnects that prevent seamless omnichannel customer service.

These five key approaches will put technology to work, moving organizations’ omnichannel efforts in the right direction.

STC adds a customer dimension to EBITDA to get a clearer picture of customer value.

Customers want to interact with businesses on their own terms when they're out and about this summer.

Inject emotion into customer experience activities.

Omnichannel data mapping that shows what customers value and what a company delivers can uncover actionable insights for channel optimization