Business leaders recognize the importance of earning customers’ trust. Still, according to a Peppers & Rogers Group study, many business leaders often overlook the foundational elements of customer trust.
When organizations are proactively transparent they can win customers’ trust, and as a result increase profitability through return business and customer advocacy.
Research shows that consumers value transparency and honesty as trust drivers in their relationships with pharmaceutical companies
Customers' trust in the companies they do business with is based on a combination of perceived good intention and proven competence.
Total Relationship Loyalty puts into action the idea that customers should be rewarded for their entire relationship with a bank.
Enhancing customers’ level of trust in a company is good business—but how good? By quantifying that financial benefit, a company can estimate its return on trust.
The vehicle glass repair and replacement provider discovered that the path to delighting customers starts with instilling employee trust.
This excerpt from Extreme Trust explains why trustability is essential to business success in the Age of Transparency.
European bank SEB uses customer insight to inform its strategic business decisions, and has improved loyalty and profitability as a result.
Building trust among frontline employees is essential to delivering outstanding customer experiences.
It’s not easy to compete as a health insurer—and it’s about to become more difficult. Placing a focus on consumer trust and on what enhances or diminishes that trust can provide a competitive edge.
If the roles were reversed, would a company be so honest?
In a maturing market, mobile service providers are challenged to achieve organic growth. Looking at the problem through the lens of customers’ trust provides new insights and presents a new strategic solution.
