The Challenge
Twin Cities in Motion is committed to providing exceptional race-day experiences to runners and fans alike. To reach that goal, the organization went on the hunt for a at cost-effective yet contemporary solution to provide tracking notification services to spectators to improve the fan experience.
Our Solution
Enter the cloud. Avtex, a TTEC Digital company, partnered withTwin Cities in Motion to deliver AthleteTracker, a cloud based solution designed to help spectators of the races track their favorite runners via SMS text notifications.
The Results
On race day, AthleteTracker helped to deliver a great fan experience to over 19,000 spectators from all around the country who signed up to track over 11,000 individual runners. At the conclusion of the race, a survey was sent to all 19,000+ users of AthleteTracker and received high praise from the users with an average score over 4.5 on a scale of 1 to 5.
