Helping fans track runners at Twin Cities marathon

We partnered with Twin Cities in Motion to deliver AthleteTracker, a cloud-based solution that helps spectators track their favorite runners via SMS text notifications

Helping fans track runners at Twin Cities marathon

We partnered with Twin Cities in Motion to deliver AthleteTracker, a cloud-based solution that helps spectators track their favorite runners via SMS text notifications

The challenge

Twin Cities in Motion is committed to providing exceptional race-day experiences to runners and fans alike. To reach that goal, the organization went on the hunt for a cost-effective yet contemporary solution to provide tracking notification services to spectators to improve the fan experience.

Our solution

Enter the cloud. Avtex, a TTEC Digital company, partnered with Twin Cities in Motion to deliver AthleteTracker, a cloud-based solution designed to help spectators of the races track their favorite runners via SMS text notifications.

The results

On race day, AthleteTracker helped to deliver a great fan experience to more than 19,000 spectators from all around the country who signed up to track 11,000 individual runners. At the conclusion of the race, a survey was sent to all 19,000+ users of AthleteTracker and received high praise from the users with an average score exceeding 4.5 on a scale of 1 to 5.