December 1, 2011 Customer Strategist The Key to Becoming a Social Organization Simply interacting with customers via social media is no longer enough. Making the most of customer interactions requires transforming into a true social organization. Here are the five steps to take to get started.
December 1, 2011 Customer Strategist Communications Motorola Harnesses New Media to Rebrand a History-Rich Company Motorola Solutions used a comprehensive multichannel approach to galvanize employees and customers around its new branding, and to engage the broader market.
September 1, 2011 Customer Strategist Retail Banking Nedbank Embarks on a Client-Centric Journey One of South Africa’s largest banks aspires to become more client-focused.
