September 29, 2022 Customer Strategist Brentwood Associates Leverages Loyalty for Smarter Investments Eric Reiter approaches investment in a nontraditional way—by seeking out companies with great reputations and steadfast customer loyalty. Financial Services and Insurance
September 28, 2022 Customer Strategist BalticMiles Crowdsources Its Growth Strategy Facebook and Twitter serve as launching pads for crowdsourced customer feedback at the loyalty program. Travel and Hospitality
September 27, 2022 Customer Strategist Airlines: Where It All Began While frequent flyer programs took flight more than 30 years ago, today’s loyalty initiatives among airlines often sit idle despite increased access to behavioral data. Travel and Hospitality
October 12, 2015 Customer Strategist What’s Next in the CX Evolution? Industry analysts discuss the ever-changing customer experience environment and how companies can transition from laggard to leader via strategic innovation.
July 7, 2015 Customer Strategist Digital Disruption 101: How Customer Behaviors Impact Strategic Innovation What must companies do to keep pace with evolving consumer expectations?
July 7, 2015 Customer Strategist The Rise of the Chief Marketing Technologist Aetna’s head of marketing technology and innovation blends two disciplines into a hybrid future of enterprise success. Healthcare
April 3, 2015 Customer Strategist Take an Evergreen Approach to Loyalty Growth Companies must shift their focus from customer acquisition to customer engagement to preserve retention and maintain satisfaction.
December 23, 2014 Customer Strategist Vodafone Realigns Employee Mindset to Revolutionize Retail Service Retail and eCommerce
October 2, 2014 Customer Strategist Measuring the Return of Employee Wellness Programs Economic and customer value are key drivers of employee health and wellness program success.
December 1, 2013 Customer Strategist Innovation Labs Emphasize the Evolution of Engagement By creating a safe space for collaboration and exploration, organizations have the opportunity to empower employees and adapt to the consumer’s changing needs.
