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Customer Strategist Journal
The C-Level Executive’s Greatest Asset: Information
Multichannel 101
Payers
Creating a Data-Driven Loyalty Strategy
Get Better Insight Faster
Rightsizing Bank Staff Leads to Customer-Centric Growth
A Segmentation Framework That Works
Technology
“Big Data” and Evidence-Based Management
Media
Customers Speak Volumes. Are You Listening?
Retail Banking
Designing a Winning Onboarding Program
From Vendor to Lifestyle Provider: The Growth of Partnership Marketing
Retail and eCommerce
Changing the Conversation at Kraft Foods
Get Social or Get Out of the Way
Intel's Digital Growing Pains
Conquering the Multichannel Conundrum
Multichannel Strategy for the Financial Services Industry
Breaking the Vicious Cycle