Resources

Algorithms Empower Consumers

Predictive techniques, once the domain of corporate scientists, shift to ordinary people.

Airlines: Where It All Began

While frequent flyer programs took flight more than 30 years ago, today’s loyalty initiatives among airlines often sit idle despite increased access to behavioral data.

The AI Divide

Consumers have a love-hate relationship with artificial intelligence.

ADP Gets to the Heart of Emotional Connections

The company takes a strategic approach to building emotional connections with customers and drives significant outcomes.