Resources

Customer Value Drives Growth at Nordea Bank

The multinational financial services firm uses a relationship banking model to unify its operations and ensure its long-term success.

Maximize Long-Term Value and Hit Short-Term Targets

Financial services firms that use customer equity to guide their strategic planning will improve overall performance.

The P&L of Mobile Marketing

With more than four billion mobile phone users worldwide, there is ample opportunity for companies to tighten customer relationships through mobile marketing.

Changing (Service) Channels

Financial services firms wanting to improve the customer experience should rethink their multichannel strategies.