Resources

Commerzbank Takes the Customers' Point of View

By listening its customers, German-based Commerzbank kept its customer base stable throughout a two-year acquisition period.

Excelling Through Excellent Customer Experiences

Research reveals the strategic areas that retail banking must focus on to succeed in today’s hypercompetitive market.

ING Netherlands Is Uniquely Customer Centric

Collaboration and accountability create customer experiences that differentiate the bank from its competitors.

Local Innovation Spurs Global Growth at Etisalat

Etisalat Group CMO Essa AlHaddad discusses the telecom’s approach to customers and how it connects local autonomy with enterprisewide strategy.