July 1, 2011 Customer Strategist Intel's Digital Growing Pains The high-tech retailer recently migrated from an all-digital marketing approach to a blended multichannel strategy. CMO Deborah Conrad explains how the agressive migration served as a wake-up call to the organization. Healthcare Providers
July 1, 2011 Customer Strategist Creating Maximum Customer Value Across Channels It may be time to rethink how to calculate customer value for a superior multichannel experience.
July 1, 2011 Customer Strategist Five customer-centric health insurance industry challenges Consumers’ needs are changing and health plans must adapt. Healthcare Providers
July 1, 2011 Customer Strategist Get Social or Get Out of the Way Four ways that social CRM can deliver a consistent customer experience in today’s multichannel world.
July 1, 2011 Customer Strategist The Gartner & 1to1 CRM Excellence Awards The (Business) Case for Customer Centricity
March 1, 2011 Customer Strategist Customer Centricity Takes Flight at Porter Airlines Old-fashioned style and service create a customer experience unlike any other in the travel industry. Travel and Hospitality
March 1, 2011 Customer Strategist UnitedHealthcare’s Innovation Impact The insurer’s transparent and holistic approach to customer experience is helping its end customers make better-informed decisions about their health. Healthcare
March 1, 2011 Customer Strategist Syngenta Cultivates Double-Digit Growth A proactive product strategy that shifted the agribusiness from selling commodities to delivering a service yields an abundant return.