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December 1, 2011 Customer Strategist

Taking the Leap From Social Media to Social Engagement

Instead of a standalone social media strategy, companies must develop a customer-centric social engagement strategy that is aligned with overall corporate and marketing objectives.
December 1, 2011 Customer Strategist

The Key to Becoming a Social Organization

Simply interacting with customers via social media is no longer enough. Making the most of customer interactions requires transforming into a true social organization. Here are the five steps to take to get started.
December 1, 2011 Blog

The Future Impact of Social Media

As social media use continues to surge, so must companies’ adoption of intelligent enterprise social practices. Here, four industry insiders predict the social media trends that will most impact organizations in 2012.
December 1, 2011 Customer Strategist

Motorola Harnesses New Media to Rebrand a History-Rich Company

Motorola Solutions used a comprehensive multichannel approach to galvanize employees and customers around its new branding, and to engage the broader market.
Communications
December 1, 2011 Customer Strategist

Meet Today’s Social Customer

The question for brands, and the marketers and salespeople who represent them, is: Are you prepared to be part of the social conversations happening about your brand?
December 1, 2011 Customer Strategist

Creating a Social Media Agenda for Healthcare

The time has come for healthcare providers to connect with patients on a personal level. Here’s a five-part agenda for establishing a social media practice that will allow providers to do so.
Healthcare Payers
September 1, 2011 Customer Strategist

Empowering Customers to Become Evangelists

Companies that can formalize their interactions with engaged customers and build a customer advocate community will gain competitive advantage.
September 1, 2011 Customer Strategist

How Smart Is Your Business?

Taking a strategic approach to data, businesses can manage critical capabilities that make a direct impact on how they get, keep, and grow their customers.

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