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September 1, 2012 Customer Strategist

SunTrust Learns Why Customers Behave the Way They Do

The bank uses customer data and predictive analytics to be more relevant to customers and prospects, leading to improved satisfaction, revenue, and loyalty.
Retail Banking
September 1, 2012 Customer Strategist

Nissan Drives Customers Away From Price Focus

The automaker’s focus on exceptional customer experience helps to differentiate the company in a heavily price-focused industry.
Automotive
September 1, 2012 Customer Strategist

Putting Customer Centricity at the Heart of Healthcare

As customers become more involved in choosing and paying for health insurance and other health-related products and services, the healthcare industry is under increased pressure to become customer-focused.
Healthcare
September 1, 2012 Customer Strategist

Philadelphia Insurance Companies Lends Customers an Ear to Improve Customer Centricity

Through an ambitious voice of the customer initiative, the insurance provider uses feedback to improve its products, services, and customer relationships
Healthcare
September 1, 2012 Customer Strategist

Customer Centricity vs Customer Experience

But while the terms “customer centricity” and “customer experience” are often treated nearly as synonyms, these two terms are quite different.
September 1, 2012 Customer Strategist

Creating a Customer-Centric Culture for Middle East Banks

The banking environment is primed for leaders to step up and transform their business around the customer to create long-term strength and stability in an ever-changing region.
Financial Technology
April 1, 2012 Blog

The Six Building Blocks of Customer Trust

Customers' trust in the companies they do business with is based on a combination of perceived good intention and proven competence.
April 1, 2012 Customer Strategist

Investing in Total Customer Relationships Accrues Customer Loyalty

Total Relationship Loyalty puts into action the idea that customers should be rewarded for their entire relationship with a bank.
Retail Banking

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