Resources

Getting Behind the Wheel of Innovation

Technology allows forward-thinking organizations to deliver outstanding experiences to their customers. According to Ford Chief Technical Officer Paul Mascarenas, it all starts with listening to customers.

The Far East Approach to Customer Centricity Kicks Into High Gear

Progressive companies take the term “customer centricity” from a beautiful slogan to the everyday way to do business.

Writing the Unwritten Rules of Customer-Centric DNA

True customer DNA is made up of three critical internal building blocks upon which all customer-based strategy and activity is built.