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March 1, 2013 Customer Strategist

Five Steps to Big Data Dominance in Banking

Superior customer experiences and improved internal efficiencies require smart use of newly available Big Data.
Financial Services and Insurance
February 1, 2013 Customer Strategist

Patient-Centric Innovation Leads the Fight Against Cancer

Cancer Treatment Centers of America’s approach to patient centricity involves a philosophy that empowers employees, encourages development, and rewards innovation.
Healthcare Providers
February 1, 2013 Customer Strategist

Mastering the Art of Scientific Marketing

Here’s how to break out of traditional marketing’s comfort zone to deliver the art of the craft with the science to back it up.
February 1, 2013 Customer Strategist

What’s Keeping Social Media for Banks From Reaching Their Innovation Potential?

Three recommendations for attainable opportunities using social media strategy.
Retail Banking
February 1, 2013 Customer Strategist

A Lesson from Google on Marketing Innovation

Innovative marketers take action at the “zero moment of truth” to connect with consumers in the right place at the right time with the right message.
High Tech
February 1, 2013 Customer Strategist

Customer Experience Innovation: No Genius Required

Real innovation comes from adopting three customer experience disciplines: strategy, customer understanding, and design.
February 1, 2013 Customer Strategist

Here and “Wow”: How Superior Customer Experience Drives Retention

Through constant innovation, telecoms have the power to engage customers, strengthen relationships, and solidify loyalty by staying current in the world of ever-evolving technology.
Communications
February 1, 2013 Customer Strategist

Learning Innovation: Moving Away from Normalcy

Organizations need to dream big. Rather than stick to traditional modes of employee learning, companies can leverage new technology to innovate learning.

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