September 1, 2011 Customer Strategist Financial Services and Insurance Rightsizing Bank Staff Leads to Customer-Centric Growth Financial services organizations that use analytics to inform their branch staffing decisions will improve both customer satisfaction and operational profitability.
September 1, 2011 Customer Strategist Multichannel 101 The complex art and simple science of developing a differentiated multichannel strategy
September 1, 2011 Customer Strategist Customers Speak Volumes. Are You Listening? In today's increasingly social world, more and more customers are sharing their opinions directly and indirectly across multiple channels. These online behaviors provide a treasure trove of business insight.
September 1, 2011 Blog A Segmentation Framework That Works Using multidimensional segmentation, companies can better target their customers by developing and maintaining a detailed understanding of their behaviors, needs, and value.
September 1, 2011 Customer Strategist Travel and Hospitality Creating a Data-Driven Loyalty Strategy Denihan Hospitality Group CMO John Moser’s analytical eye on the customer experience has helped Denihan Hospitality Group to improve customer loyalty, and will guide its plans to double its portfolio over the next five years.
September 1, 2011 Customer Strategist The C-Level Executive’s Greatest Asset: Information With customer data and analytics tools more accessible than ever, C-level executives have the facts and figures at their fingertips that will enable them to make better choices for their company.
September 1, 2011 Customer Strategist Communications Get Better Insight Faster The dynamic nature of today’s telecom customers requires an equally dynamic use of analytics to understand customers and make decisions.
July 1, 2011 Customer Strategist Retail Banking Designing a Winning Onboarding Program Implementing an onboarding strategy for banking customers presents a unique opportunity to deepen relationships and increase retention
July 1, 2011 Customer Strategist Property and Casualty Insurance A Passionate Approach to Customer Advocacy Jasmine Green balances process, multi-touchpoint complexities, and street cred to ensure that Nationwide is on its customers’ side
July 1, 2011 Customer Strategist Changing the Conversation at Kraft Foods The global CPG company is revitalizing a number of its brands by transforming the way it communicates with customers and employees.
July 1, 2011 Customer Strategist From Vendor to Lifestyle Provider: The Growth of Partnership Marketing Partnership marketing allows companies to meet customer needs and preferences in an increasingly converged world.
July 1, 2011 Customer Strategist Invest in a Multichannel Customer Experience, or Go Bust Balancing the three foundational business elements—people, technologies, and processes—helps financial institutions drive sales and enhance service.
