March 1, 2013 Customer Strategist Robust Data Analytics Center Helps AAA Drive Relevance Sales among AAA clubs have improved by up to 42 percent due to improved analytics capabilities. Travel and Hospitality
March 1, 2013 Customer Strategist Leveraging Data to Boost Fan Retention Maple Leaf Sports & Entertainment’s fan-focused culture resulted in a 54 percent increase in email open rates and a 166 percent increase in click-through rates last season. Communications
March 1, 2013 Customer Strategist By the Numbers: Three Big Data Opportunities for Telecoms Crunch the numbers to increase marketing effectiveness, improve customer experience excellence, and lift revenues. Wealth Management
March 1, 2013 Customer Strategist Great Drugs Are Not Good Enough New research defines the role and impact of trust and patient engagement within the pharmaceutical industry, and examines trust’s influence on business outcomes. Pharmaceutical
March 1, 2013 Customer Strategist Keeping Promises Helps Aflac Build Lasting Customer Trust Michael Zuna has helped the company grow by nearly 7 percent during an economic downturn. He explains how Aflac prides itself on maintaining the promises made by its marketing icon to enable healthy business outcomes. Property and Casualty Insurance
March 1, 2013 Customer Strategist The Government of the Future is Built on Data Government agencies take a cue from the private sector, looking to data to improve operations. Public Sector and Government
March 1, 2013 Customer Strategist Infographic: Unlocking Patient Engagement Through Trust Peppers & Rogers Group has completed the first-ever research on the role and impact of patient trust and engagement within the pharmaceutical industry. Unlock Patient Engagement Through Trust draws back the curtain on what trust means for pharmaceutical f Pharmaceutical
March 1, 2013 Customer Strategist Five Steps to Big Data Dominance in Banking Superior customer experiences and improved internal efficiencies require smart use of newly available Big Data. Financial Services and Insurance
February 1, 2013 Customer Strategist Patient-Centric Innovation Leads the Fight Against Cancer Cancer Treatment Centers of America’s approach to patient centricity involves a philosophy that empowers employees, encourages development, and rewards innovation. Healthcare Providers
February 1, 2013 Customer Strategist Mastering the Art of Scientific Marketing Here’s how to break out of traditional marketing’s comfort zone to deliver the art of the craft with the science to back it up.
February 1, 2013 Customer Strategist What’s Keeping Social Media for Banks From Reaching Their Innovation Potential? Three recommendations for attainable opportunities using social media strategy. Retail Banking
