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The retail industry is in a state of flux. Media reports have been quick to label a wave of store closures and the rise of e-commerce as “the retail apocalypse,” but it’s a misleading phrase.
While it’s true that some brands will not survive the shift in customer expectations and competition, other brands—even some brick-and-mortar stores—are thriving.
At the same time, the landscape continues to evolve as retailers adopt a more agile approach to meet customer demands and learn to embrace—rather than fear—change.
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