2016 Holiday Retail Readiness Plan


The holiday season is the most important revenue generator for retailers. But, due to changing customer preferences and expectations, retailers have struggled to reach their goals in recent years. In fact, research shows that 2015 holiday sales were 3.7 percent below forecasted growth.1

In this eBook, learn what retailers can do to impress their customers, increase customer loyalty, and make their holiday sales sparkle this upcoming season, including:

  • Raising mobile stakes in customer experiences
  • Creating frictionless digital engagment and in-store experiences
  • Adopting social commerce
1National Retail Federation

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