DEARBORN, MI - August 25, 2025 — Percepta, a customer experience (CX) leader purpose-built for the automotive industry, has been honored with three Brandon Hall Group™ HCM Excellence Awards® for its outstanding achievements in Learning and Development and the Future of Work.
“Winning these awards confirms our focus on combining creativity with execution,” said Karen Gurganious, President of Percepta. “This recognition affirms our commitment to innovation that helps people learn, grow, and connect.”
Percepta’s Award-Winning Innovations:
- Gold Award - Future of Work: Best Use of AI for Business Impact DAISY: Elevating CX and EX Through AI Insights - Percepta’s AI-powered platform, DAISY, analyzes 100% of customer interactions to uncover patterns, predict needs, and deliver insights that improve training, quality assurance, and feedback loops for stronger customer and employee experiences.
- Gold Award - Learning and Development: Best Results of a Learning Program Accelerating Agent Readiness in Auto CX - By redesigning onboarding around active learning, scenario-based practice, and integrated use of on-the-job tools, Percepta reduced ramp-up time, boosted associate confidence, and improved operational efficiency.
- Silver Award - Learning and Development: Best Learning Strategy ALC: Transforming Learning & Mindsets - The five-day Active Learning Certification (ALC) retrained facilitators worldwide to adopt a learner-led approach to training, driving stronger engagement, higher satisfaction, and a culture of continuous learning.
“This year's Excellence Award winners exemplify the transformative power of strategic human capital management,” said Rachel Cooke, Chief Operating Officer of Brandon Hall Group™ and HCM Excellence Awards® program leader. “These organizations have redefined what it means to create truly people-centric workplaces.”
Entries were evaluated by a panel of independent industry experts, Brandon Hall Group™ analysts, and executives based on:
- Alignment to business need and environment
- Program design, functionality, and delivery
- Adoption, integration, user experience, innovation, and creativity
- Overall effectiveness, impact, and measurable benefits
View the full list of winners: https://excellenceawards.brandonhall.com/winners/
About Percepta
Percepta LLC, a joint venture between TTEC Holdings, Inc. and Ford Motor Company, has delivered customer experience (CX) solutions for more than 25 years. Operating in 13 countries and 60 markets, Percepta supports both mass-market and luxury automotive brands with end-to-end CX services across every channel. The company’s expertise spans sales, service, and fleet solutions, with a strong focus on emerging mobility technologies such as electric vehicles, telematics, and app support. From concierge care and technical assistance to back-office operations and digital analytics, Percepta ensures seamless customer interactions at every touchpoint. Learn more at www.percepta.com.
About Brandon Hall Group™
Brandon Hall Group™ is the only professional development company offering data, research, insights, and certification to Learning and Talent executives and organizations. For over 30 years, it has empowered excellence in organizations worldwide, influencing the development of over 10 million employees. The HCM Excellence Awards® are recognized as the “Academy Awards of Human Capital Management.”