Give Customers Facts, Not Confusion
Learn how to fight back against customer confusion with content moderation strategies
Customers form opinions about brands from the news stories and reviews they read online. Not only can false information confuse customers' perceptions about a brand, but it can tarnish a company's reputation, resulting in loss of business and missed business opportunities.
To overcome these threats and foster positive perceptions, leading brands are implementing content moderation strategies. Through a combination of human insight and automation, these strategies allow brands to monitor, flag, and respond to objectionable, user-generated content.
The March issue includes:
- A white paper detailing how to define, implement, and manage successful content moderation strategies.
- A look at how global brands can balance the benefits and challenges associated with job repatriation.
An explanation from customer experience leader
Brian Solison why the future of business is experiential.
- A series of cartoons that highlight the humorous side of customer experience simplicity.
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