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Customers form opinions about brands from the news stories and reviews they read online. Not only can false information confuse customers' perceptions about a brand, but it can tarnish a company's reputation, resulting in loss of business and missed business opportunities.
To overcome these threats and foster positive perceptions, leading brands are implementing content moderation strategies. Through a combination of human insight and automation, these strategies allow brands to monitor, flag, and respond to objectionable, user-generated content.
The March issue includes:
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