Data Annotation

What is Data Annotation?

Data annotation is the human-led process of labeling and categorizing data that’s then fed to artificial intelligence (AI).

Data annotation is critical to AI’s success because it provides the labels and context needed to tell AI what it is interpreting. AI is only as powerful as the quality and quantity of data informing it, so it’s essential to invest in high-quality annotators as AI becomes an omnipresent part of customer experience.

Additional Data Annotation Resources