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Glossary

Single Customer View

TTEC | Glossary | Single Customer View

What is a Single Customer View?

A Single Customer View (Propensity Modeling) is an aggregated, consistent, and holistic representation of an organization's customer data. It's viewed in one place, typically on a single page, and is used to analyze past behaviors to better target and personalize future customer interactions.

A Single Customer View provides a deep understanding of contact centers' customer base and enables them to gain meaningful insight into what makes customers frustrated or happy. Brands can then use that information to make continuous improvements and ensure customers remain loyal.  

Our call center services and solutions can integrate customer data into a Single Customer View so they can connect with customers on a more personal level and enhance customer experiences (CX) with in every touchpoint. 

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