Machine Learning

TTEC | Glossary | Machine Learning

What is Machine Learning?

Machine learning is a type of data analysis that automates the building of analytical models and algorithms. It is often considered a branch of artifical intelligence or AI that utilizez a set or sets of data to identify patterns and help make decisions with minimal human intervention. Machine learning can be used to calculate customer lifetime value, customer churn rate, next best action or next best offer, interaction volume forecasting, employee churn, and many other important numbers for contact centers. Machine learning is often used with tools like R-Studio or Azure Machine learning to expedite the analytical modeling.