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Glossary

Machine Learning

TTEC | Glossary | Machine Learning

What is Machine Learning?

Machine Learning is a type of data analysis that automates the building of detailed models and algorithms.

It is often considered a branch of Artifical Intelligence (AI) that utilizes a set or sets of data to identify patterns and help make decisions with minimal human intervention. Machine Learning is used to calculate customer lifetime value, customer churn rate, next best action or next best offer, interaction volume forecasting, employee churn, and many other important numbers for contact centers.

Machine Learning is often used with tools like R-Studio or Azure Machine Learning to expedite the analytical modeling.

Machine Learning is an AI technology that can mimic human learning capabilities of learning and teaching without being programmed.

TTEC infuses Machine Learning into our AI and automation solutions, so the technology consistently becomes more intelligent with each use. Our clients can enhance both employee and customer experiences (EX and CX), while also increasing business productivity and cutting costs with TTEC's AI and automation solutions.

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