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Glossary

Customer Lifetime Value (CLV)

TTEC | Glossary | Customer Lifetime Value (CLV)

What is Customer Lifetime Value (CLV)?

Customer Lifetime Value or CLV measures the value of a customer to your organization within an unlimited time span, compared instances such as first-time purchase. CLV helps an organization understand a sensible cost per acquisition.

Customer Lifetime Value is an important metric for understanding how much a company can hope to gain from each customer and opportunities for additional growth.

This is where TTEC can help. TTEC Humanify Growth is a proven, end-to-end data-driven customer acquisition, retention, and growth solution that delivers results across digital and live channels.

Blending art, science, and modern growth technology, Humanify Growth enables companies to not only track, but maximize a Customer’s Lifetime Value.

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