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Glossary

Customer Intelligence

TTEC | Glossary | Customer Intelligence

What is Customer Intelligence?

Customer Intelligence (CI) is information pulled from both internal and external sources of customer data. Customer intelligence is essential to understanding their motivations and drive future growth.

Customer Intelligence is absolutely necessary to truly know customer motivations, drivers, and goals. It's essential to keeping them happy and loyal -- and it's ultimately, the key to continued business growth.

We use our call center technology solutions to develop a complete 360-degree view of our clients' customers to drive intelligent, actionable insights to ensure business growth. 

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