What is Customer Intelligence?
Customer Intelligence (CI) is information pulled from both internal and external sources of customer data. Customer intelligence is essential to understanding their motivations and drive future growth.
Customer Intelligence is absolutely necessary to truly know customer motivations, drivers, and goals. It's essential to keeping them happy and loyal -- and it's ultimately, the key to continued business growth.
We use our call center technology solutions to develop a complete 360-degree view of our clients' customers to drive intelligent, actionable insights to ensure business growth.
Additional Customer Intelligence Resources
- Harnessing the Power of Customer Intelligence: SimplexGrinnell put an enterprise process in place to capture, analyze, and respond to customer feedback.
- For Actionable Customer Intelligence, Try Small Data: When it comes to how well brands understand their customers, there’s a noticeably wide gap between what companies believe versus consumer perceptions.