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Glossary

Customer Experience (CX)

TTEC | Glossary | Customer Experience (CX)

What is Customer Experience (CX)?

Customer Experience (CX) encompasses all interactions a customer has with a brand and may also refer to a customer's perception of a brand.

Today's businesses must understand and improve CX every time a customer interacts with its brand to thrive in a ever-increasing noisy marketplace.

At TTEC, CX is more than just another buzzword -- we live and breathe it.  All our services and contact center solutions revolve around improving CX (and employee experiences) because we know it's a crucial differentiator for our clients.

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