×

Glossary

Customer Churn

TTEC | Glossary | Customer Churn

What is Customer Churn?

Customer churn refers to customers or subscribers who have ceased doing business with a company over a certain amount of time.

Companies are often left in the dark as to why a Customer Churned.

TTEC's customer experience journey mapping and churn prediction analytics help brands identify customers at risk of churn and implement steps to stop a customer from leaving.

From there, businesses can take proactive steps to keep their customers or bring them back through personalized win-back campaigns and outreach.

Additional TTEC Resources