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Glossary

Cross-selling

TTEC | Glossary | Cross-selling

What is Cross-selling?

Cross-selling describes when a company suggests and sells complimentary or other products to existing customers during the buying process or expanding the number of the customer is currently purchasing from you. This is an excellent way to increase your revenue with your existing customer base and gaining more share of wallet and maximizing your revenue with clients.

The value of Cross-Selling products and services is obvious but it's easier said than done.

TTEC analyzes customers' buying patterns to identify the right products to Cross-sell at the right time. We do so by connecting the online and offline journeys and enter the conversation at the right time with a relevant message.

We then use this data to create custom offerings, demonstrate value, and increase customer loyalty and satisfaction.

Additional Cross-selling Resources