April 1, 2014 Customer Strategist Healthcare The Pharma Industry’s Consumer Trust Potential Research shows that consumers value transparency and honesty as trust drivers in their relationships with pharmaceutical companies
April 1, 2012 Blog The Six Building Blocks of Customer Trust Customers' trust in the companies they do business with is based on a combination of perceived good intention and proven competence.
December 1, 2011 Customer Strategist Healthcare Payers Creating a Social Media Agenda for Healthcare The time has come for healthcare providers to connect with patients on a personal level. Here’s a five-part agenda for establishing a social media practice that will allow providers to do so.
September 1, 2011 Customer Strategist Empowering Customers to Become Evangelists Companies that can formalize their interactions with engaged customers and build a customer advocate community will gain competitive advantage.
