September 1, 2013 Customer Strategist Customer Experience in Retail Banking: The Bank's Perspective Akbank and BNP Paribas made improvements to the customer experience, which in turn made significant improvements to their bottom line. Retail Banking
September 1, 2013 Customer Strategist Customer Centricity Accelerates Among Global Banks Research from Peppers & Rogers Group and Efma assesses the business impact of customer centricity in retail banks. Retail Banking
September 1, 2011 Blog A Segmentation Framework That Works Using multidimensional segmentation, companies can better target their customers by developing and maintaining a detailed understanding of their behaviors, needs, and value.
