There’s no denying the integral role a strong digital strategy plays in a brand’s success. The thoughtful use of digital technologies can bring great competitive advantages: better customer experience, improved employee experience, and long-term bottom-line benefits.
Evolution is key to any brand’s success, especially in a fast-paced world where technology and opportunities are constantly changing. Standing apart from competitors requires continual evaluation, pivoting, and growth.
Know where you stand – and where to improve – with a CX maturity assessment
Great customer experiences are seamless, effortless, and key to any brand’s success. But while many companies acknowledge the crucial role CX plays, many struggle to deliver experiences that meet or exceed customers’ expectations.
The modern logistics industry is fast, nimble and seamless, and so should its customer experience. From start to finish, users want to stay connected and informed about their purchases.
In a year of change; Black Friday will likely be no different. Organisations are redefining a holiday event as customers further gravitating towards online shopping. These brands need to adapt this Black Friday to differentiate themselves, grow revenue and increase customer loyalty.
Customer-centric companies have long understood the need to manage their customer portfolio, rather than just their portfolio of products or services. These firms know that the customer portfolio must be the fundamental factor guiding how a company is organised, what it manages, and what it measures.
Customer loyalty programs are at their core tactical mechanisms for altering the behaviours of specific customers. The behaviours you most want, however, might be quite different, depending on your business model and competitive situation. If you can’t now identify your customers across channels or stores or business units, a loyalty program can help you do that.