When’s the last time you bought a product or service from a brand and then never interacted with that brand again? It probably hasn’t happened often, if at all.
Delight customers in the experience economy: 3 ways CX can help
Customer experience vs. customer relationship vs. customer success: Why your brand needs all 3
Happy customers are the cornerstone of a successful brand, but what does it really take to get them? With so many factors affecting customer interactions it can be hard to know where to focus your time and resources.
Digital transformation vs. business transformation: Both are critical to brands’ success
Evolution is key to any brand’s success, especially in a fast-paced world where technology and opportunities are constantly changing. Standing apart from competitors requires continual evaluation, pivoting, and growth.
Omnichannel vs. multichannel: How to get the best results from both approaches
When it comes to engaging customers, the terms multichannel and omnichannel are often used interchangeably. However, there are significant differences between these terms and recognising those differences could determine whether a business successfully meets customer expectations.
Ecommerce vs. brick-and-mortar: Unlocking retail success in 2022
Retail is never set in stone. Success in the industry, be it ecommerce or brick-and-mortar, relies understanding customers’ core values and connecting with the right technology.
Explore how physical and digital spaces can unlock amazing customer experiences (CX) in 2022.
CSAT vs. CES vs. NPS: How to turbocharge key metrics for contact centre success
The contact centre industry is driven by customer experiences that are easy, difficult, joyful, stressful and everything in between. It’s incredibly important to take these everyday interactions from associates and customers and quantify them in a tangible way.
Get the conversation right: Chatbot vs. messaging
Customers want to reach brands on their own terms, whenever, wherever. Chatbot and messaging capabilities are the essential tools needed to provide this 24/7, personalised customer service. But these two platforms aren’t interchangeable.
It’s time to check in with your CX
Know where you stand – and where to improve – with a CX maturity assessment
Great customer experiences are seamless, effortless, and key to any brand’s success. But while many companies acknowledge the crucial role CX plays, many struggle to deliver experiences that meet or exceed customers’ expectations.
How to Create a Differentiated Customer Service and Customer Experience in the New Normal
In today’s uncertain economic environment, customer experience and customer service have become critical topics. But while these terms are often used interchangeably, there are crucial differences between them.
3 Ways Logistics Organisations Can Embrace Customer-Centricity
The modern logistics industry is fast, nimble and seamless, and so should its customer experience. From start to finish, users want to stay connected and informed about their purchases.