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APAC Blog


Ecommerce vs. brick-and-mortar: Unlocking retail success in 2022

Retail is never set in stone. Success in the industry, be it ecommerce or brick-and-mortar, relies understanding customers’ core values and connecting with the right technology.

Explore how physical and digital spaces can unlock amazing customer experiences (CX) in 2022.

Digital Customer Experience Strategy: Six Key Areas to Focus your Efforts

The digital customer reality is upon us. Over the past few years, there has been the emergence of “mobile-only” customers who prefer digital and mobile tools. The line between the online and offline worlds continues to blur more every day with mobile banking and tools, virtual customer service, and robust shopping experiences. It’s nearly impossible to serve customers without employing digital channels.
 

Omnichannel Data is the key to a Successful Omnichannel Strategy

This was originally posted as an article in the Customer Strategist Journal.
To read the latest issue click here.

The Real Cost of Customer Experience

Offering an outstanding end-to-end customer experience—including everything from marketing to packaging to product design to support to cross-sales—takes work, and investment. But the investment is worthwhile.

Is it costly to deliver an outstanding customer experience? Of course it is.

But perhaps the more important questions is, what is the cost of delivering a subpar customer experience?

Four Traits of Customer-Centric Leaders

This was originally posted as an article in the Customer Strategist Journal.
To read the latest issue click here.

The Hidden Obstacle to Great Corporate Culture: Unconscious Bias

This was originally posted as an article in the Customer Strategist Journal.
To read the latest issue click here.

The 3 Customer Journey Layers that create the most impactful CX Maps

How to Take the Game Out of Gamification

Whether or not you realise it, there’s a good chance you’ve participated in a gamification program. Airlines, hotels, grocery stores, weight loss, wearable devices and most industries offer loyalty programs that use game-based mechanics to drive real-world behavior. But despite its ubiquity, companies can stumble in using gamification. To set your program up for success, here are examples and tips for creating savvy gamification programs.