Customer Acquisition vs. Retention: The Perfect Balancing Act

The art of attracting and keeping customers is a balancing act, and the pandemic was an anvil thrown onto the scale. The brands that survived the shift in everyday life knew how to not only bring in new customers, but nourish the relationship with empathy and personalisation.

Rethink, Reset, Rebuild: Here’s How Businesses Earn Back Customer Loyalty and Brand Loyalty

How has COVID-19 affected customer and brand loyalty and what can businesses do to regain that loyalty? Here’s what industry experts, researchers, and customer experience leaders are seeing on the ground as major corporations to SMBs attempt to answer this very question.

Stay Ahead of Evolving Customer Behaviour this Holiday Season

Turn Consistency into a ‘Wow’ Factor Every Time

Business leaders have long known that customers value consistency from brands and that they base their expectations on previous experiences. But what does it mean to deliver a consistent customer experience during these unprecedented times?

How to Foster Customer Devotion Beyond Crisis

The COVID-19 crisis changed the world, digitilisation has skyrocketed and remote work has been revolutionised. But the need for exceptional customer moments hasn’t changed. In fact it’s needed now more than ever.

Sales Outsourcing: 11 Benefits of Outsourcing Sales to Get a Jumpstart on the New Normal

What is sales outsourcing and how could it help my company during these uncertain times? Sales outsourcing allows you to take advantage of untapped opportunities by leveraging additional salespeople through an outsourcing partnership.