Service to Sales

Turn service conversations into sales
opportunities by delivering relevant
offers at the right moment.

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Exceptional service drives exceptional sales opportunities

Service to sales provides an operational model to drive revenue and offset costs in engagement centres without hurting customer experience. Support associates engage in millions of interactions every day and have the opportunity to provide added value to customers through product offers and recommendations. Forward thinking businesses can increase customer lifetime value by intelligently transitioning care interactions into revenue generating experiences through personalised interactions that enhance the customers experience. Our service to sales experts will help you leverage advanced sales analytics to predict how likely a customer is to make a purchase, help prevent customer churn with automated journey management tools, and increase topline revenue through maximised revenue per interaction and cross sell of services.


Turn a cost centre into a strategic revenue driver


of people are likely to switch brands if purchasing process is too difficult.


5 to 25x

more expensive to acquire a new customer than to keep a current one.

Harvard Business Review


of people find customer experience more important than price.



Service to sales solutions

Every customer interaction provides an opportunity for growth
Turn-Key Operational Model

Leverage training, coaching, and reporting to shift care associates into "super-care" associates.

Next Best Action

Deploy our analytics engine to custom tailor every offer to each unique situation, based on a customer's previous purchases or behaviors.

Service to Sales Technology

Predict how likely a customer is to make a purchase and know what and when to sell with automated and personalised engagements.

Real-Time Dynamics

Get the pitch right with dynamic scripting, which incorporates sentiment and speech analysis to empower the team with the right responses for the right situations.


Integrated approach to creating a high performing service to sales culture

1. Customised Solutions
  • Service to Sales Operational Assessment
  • Solutions tailored to Customer Journey
  • Adaptable platform
2. Talent Acquisition
  • Operations Validation Interview
  • Industry Best Practices for Job Profile
3. Training
  • Proprietary Service to Sales Training
  • Service to Sales Certification
  • Differentiated/Simulated Learning
  • Continuous Learning
4. Performance Management
  • Service to Sales Predictive Analytics
  • Circle Coaching
  • Adaptive Style
  • Enhanced Reporting
  • Balanced Scorecard
5. Technology & Analytics
  • CX Engagement Management Platform
  • Monitor Customer Health
  • Predictive Next Best Action/Offer Analytics
  • Speech Analytics
6. Rewards & Recognition
  • Variable Pay for Performance
  • Formal Recognition Program
7. Scalable Sales Processes
  • Service to Sales Playbook
  • Quarterly Site Assessments
  • Governance Structure
  • Continuous Improvement
benefits and outcomes of a service to sales approach

What shifts with a service to
sales tech solution

Traditional Service

Lack knowledge of customer health

No ability to personalise offers based on data insights

Hindered ability to anticipate customer needs/wants

Lack formal training on consultative selling

No ability to influence the number of inbound customer care interactions that are high value customers or have high probability to generate revenue

Try to save customers that want to cancel service

TTEC's Service to Sales

Analytics support to provide the next best offer at the right time

Predict offers that enhance CX and increase CSAT

Focus on NPS/CSAT and Customer Lifetime Value

Balanced Scorecard with CX metrics and Revenue

Leadership & associates trained and coached to enhance CX through both service and selling

Monitor customer health to manage Customer Lifetime Value, and consumer perception of brand

Automate customer success plays to build brand value

Increase higher value inbound interactions

Improve customer retention and brand through proactive churn detection


Engagement opportunities happen across the customer lifecycle

chart showing the service to sales process

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