Thoughtful AutomationTransforms Customer Care
Optimise digitally enabled humans and humanise digital in the contact centre with AI.
With the digitisation of contact centre operations, the status quo is being upended. Technological advances in robotic process automation (RPA), AI, and machine learning (ML) for both customer and employee interactions are literally changing the face of customer care.
As the nature of work shifts toward digital transformation, the key is to evolve human labour alongside digital labour to improve productivity and experience quality in what we call “Thoughtful Automation.”
Read this white paper to learn:
- How a thoughtful automation approach to contact centres marries human creativity and empathy with a computer’s ability to calculate options and outcomes
- Why it’s important to create systems of intelligence to combine the best that humans and technology offers
- How to adapt a service workforce to AI transformation
- Customer and employee use cases of thoughtful automation in the contact centre
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