Healthcare Client Story

Flexible staffing helps boost member enrolment by 73%

Work-from-home model garners top talent to achieve health insurer’s membership goals

73% increase in

member enrolment

39% drop in

cost per enrolment

Expands @Home

team from 68 to 200+

The Challenge

A leading health plan was struggling to hire enough licenced agents in time for a recent open enrolment season. Executives found it challenging to recruit skiled agents for part-time work at specific contact centre locations. Failing to hire a sufficient number of associates would lead to long wait times and high abandonment rates during the busy enrolment period. Additionally, the company was looking for opportunities to reduce overhead costs.

Our Solution

With our strong track record of meeting the company’s support needs, TTEC was selected to solve this challenge as well. For the first time, the client opted to use our Humanify@Home model, a remote operational model which incorporates innovations in people, process, and technology. We applied our recruiting, hiring, and training experience to quickly enable 68 licenced agents located across a wide geographic region to answer consumers’ questions on eligibility and membership, benefits coverage, and other enquiries remotely.

Some of the associates transitioned from a brick-and-mortar contact centre to the @Home model. Our seasoned leaders provided customised training materials, methodologies, self-led learning tools, and on-demand coaching that enabled a dynamic training experience to be delivered onsite or remotely with the same level of engagement, knowledge retention, and performance.

The Results

Our flexible @Home model exceeded the company’s goals with associates delivering excellent support that helped drive conversions. Compared to the previous year, the enrolment rate increased 73% and cost per enrolment decreased 39%. The client was thrilled with the results and expanded the @Home team from 68 associates in 2018 to 209 associates the following year.

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