According to the infographic by 1to1 Media, a 21st century marketing team consists of marketers who have a key set of capabilities. First off, today’s marketers must be able to create clear and innovative content plans and strategies that always have the customer and mind. They also need to be able to effectively leverage social media to meet the evolving expectations of customers. In addition, as Big Data continues to play an increasingly important role in the development of marketing strategies, your 21st century marketing team needs to have the ability to make sense of the mountains of data. Sorting through the data will enable today’s marketers to connect with their customers on a deeper level, thus improving the overall customer experience and driving significant increases in revenue.
So, what’s the secret to ensuring that all this Big Data is effectively generating revenue? According to our white paper, the secret is relevance. Today’s successful marketers are using data, next-generation analytics, and adaptive engagement strategies to communicate with customers on their terms, across various channels. The white paper, "Secrets to Customer-Centric Marketing: Three Ways to Drive Relevance with Customer Analytics," uncovers three customer-centric strategies to generate more relevant marketing:
- Turn Mountains of Big Data into Smart Marketing. Today, we have access to more customer data than ever before, and having a marketing team that is capable of putting the Big Data to good use is the new competitive advantage in multichannel marketing. It is no longer enough to simply look at customer demographics and history profile data. Instead, modern marketers need to be able to track customer psychographic behavior to gain deeper insight into a customer’s personality, values, attitudes, interests, and lifestyles. Then, in order to make sense of all of it, marketers need an effective strategy to collect, analyze, and integrate customer data into their marketing strategies.
- Deploy Next-Generation Analytics. Making sense of all the Big Data can be a daunting task. Today’s adaptive marketing programs use next-generation analytics to extract valuable insights from the mountains of data. By pulling out the key pieces of customer data, marketers can leverage intelligence to segment customers and evaluate their engagement patterns and their total customer lifetime value.
- Act on Analytics with Adaptive Engagement Technologies. How are today’s marketers utilizing psychographic data to generate marketing materials that are as unique as their customers? They are using adaptive engagement technologies. These technologies automatically evaluate and create custom-tailored campaigns for each customer’s unique needs. By using these technologies, the modern marketers can shift their strategies based on customer online activity, purchases, and other trigger events.
This infographic was created by 1to1 Media, and this article summarizes some of its contents. The original infographic is here.