The Untapped Opportunity in Financial Services
The financial services industry is widely credited as being among the most adept in using relationship strategies and tactics to improve customer loyalty and profits.
We partnered with loyalty marketing expert Carlson Marketing on a groundbreaking research study designed to put this reputation to the test. The research provided a clear look at the current state of customer relationships within financial services and answered burning questions on the minds of marketers in this relationship-driven industry. The questions include:
What impact does relationship strength have on customer retention, buying more products, and word-of-mouth referrals?
- How effective are loyalty programs and promotions at keeping customers longer and increasing purchases?
- How can 1to1 strategies and tactics, including loyalty programs, be used to drive stronger relationships and higher profits while reducing cost?
- Which financial services organizations excel at building profitable customer relationships?