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The New Marketing ROI in 4 Easy Steps

What is the value of a marketing campaign, or a marketer for that matter? The answers to these questions are often murky at best. To prove ROI, marketers must defend their place in the value...

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Tips to Make the Holiday Season Shine

To say this year’s holiday season will be a tough one for retailers is an understatement. Foot traffic is down in physical stores, and online retail competition grows. Many retailers are...

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At-home Employees Are the Future of Retail

Last year, online sales hit a new record on Cyber Monday when sales reached $3.45 billion, a 12.1 percent increase over the previous year, according to Adobe Digital Insights. Online sales are...

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Work ‘Besties’ Are Smart Business

Workplaces should be solely designed for completing assignments and work-related conversations, right? Before answering, consider these findings: A Relationships @Work study by LinkedIn ...

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Building a Chatbot? Don’t Forget the Customer

The bots are coming, the bots are coming! Chatbots are stealing our jobs. Chatbots are enhancing our jobs. Articles about artificial intelligence (AI) and chatbots tend to fall in one of these...

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What Does a Connected Customer Experience Look Like?

The world is becoming more connected every day. In fact, more than 20 billion things – from mobile phones to household appliances, cars to medical devices – will be internet-connected...

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Land Ho! The Ins and Outs of Nearshoring Explained

Offshoring operations to other countries has long been considered a solution to rising labor costs and an opportunity to free up internal resources. But before moving business processes to a...

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How to Quantify Happiness, and Other Emotions

Why do some people make ‘illogical’ decisions, even when they think they are being rational and consciously weighing up their options? Is their thinking flawed, or is our understanding...

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4 Ways to Turn Remote Workers Into Team Players

IBM may have made headlines for calling employees back to the office, but there are plenty of firms that still encourage remote work. In fact, 43 percent of employed Americans said they spent at...

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Transform Travel Experiences with Empathy

Empathy is the ability to understand and share the feelings of another person. In the travel industry in particular, the ability to be empathetic is a highly valuable interpersonal skill. When...

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