Quick, expert help at the ready
A company that develops learning solutions, including comprehensive content libraries, for top brands was expanding its product offerings rapidly but didn’t have enough in-house staff to keep up with demand.
The company came to TTEC in 2019 when it needed to rebrand some older on-demand courses and marketing videos. Rebranding the videos was a complicated undertaking because it required the use of live actors and the client’s studio was under renovation.
It would have taken the client’s in-house staff about eight weeks to build the 15 courses that needed rebranding, and the company sought our help in choosing external video services suppliers.
A fresh perspective uncovers efficiencies
While the client wanted us to help select video production partners, we knew we had additional expertise that could help save them time, money, and headaches. Our experience in learning and development, combined with the technical expertise TTEC has in-house, made us well-positioned to expand our partnership by building the courses end-to-end for the client.
The company needed media designers who could edit videos, generate assets, and animate graphics quickly. It also needed instructional designers to create storyboards, design templates, and build their designed courses on an authoring tool – as well as post–production work. TTEC could do it all.
We had all the needed skills in-house, and by tapping into our cross-functional expertise the client was able to work with just one partner instead of multiple. Our team completed 15 courses in about five weeks, nearly 40% faster than the client’s own staff could have done.
We also presented some new ideas, based on our experience and best practices. We suggested using AI tools to replace parts of the videos that previously relied on live actors and for portions of the voiceover process, and also recommended the client license stock media instead of building certain components from scratch.
The client trusted us and was open to our suggestions and recommendations, which ultimately helped save the company time and money. For a course that required three or four videos, for instance, using stock repositories cut production time by 75% -- from as many as eight days to as few as two.
Ready to keep growing, together
The client was so happy with the quality of our video work and the savings and efficiencies we uncovered, it engaged TTEC to work on additional projects.
In every video project we undertake, we assess what technology can help expedite timelines – without sacrificing quality – and where workflows can be improved. We have become a sort of external extension of the brand, even helping to train some of its in-house media designers.
Our partnership works so well because it’s truly collaborative. We maintain constant communication with the client’s leadership to ensure we’re meeting their needs and that they understand and agree with our approach. The client works in a quickly evolving industry, and TTEC has the agility and expertise to help the company keep innovating.
