What is the CX Uncorked wine event all about?

Immerse yourself in this exclusive, private virtual event. Network, share and learn contact centre best practices and lessons learned with an Executive Roundtable of your Financial Services peers, while sampling the finest wines of Icellars Estate Winery from the comfort of your own home.

Guided by Canadian Craft Tour’s wine educator + experience guide, learn how to taste a variety of delicious red, white and rose wines alongside likeminded CX aficionados and your event hosts, VoiceFoundry + AWS. We’ve also included some delicious chocolates to pair alongside the wine.

During this unique experience, we will facilitate an executive roundtable on top-of-mind issues facing Financial Services in a post pandemic reality, including:

  • The changing face of customer engagement
  • Leveraging data to create personalized, digital customer experiences
  • Adoption of AI and Machine Learning for self-service and agent augmentation

What all is included?

  • 10 wine samplers of Icellars Estate Winery
  • Beta5 fine chocolates made locally in Vancouver

When will I receive my wine?

You will receive your wine the week of the event (5-7 days prior)– please be prepared to receive and sign for the wine (or any adult 21+) to ensure you have it in time for the Friday event. We will send an email with your tracking information once the wine is ready to ship. We have sent you an email to confirm your mailing address – please make sure it’s correct.

How do I join the wine tasting event?

You will receive an Outlook calendar invite with the Zoom link to join.

What do I need to do to prep for the event?

Once you receive your shipment please read through the instructions, and set the tasting wines and chocolates aside until the time of the event. We will meet on Zoom at 3 p.m. ET so have your wine + materials ready + cameras turned on!

Have any more questions about the event?

Please reach out to Megan Long with any questions or concerns, or if you’re plans have changed.

The wine line-up

1) 2017 Cabernet Sauvignon
2) 2017 Merlot
3) 2016 Arinna
4) 2017 Syrah
5) 2019 Cabernet Franc
6) 2017 Reserve Red
7) 2019 Pinot Noir
8) 2018 Cabernet Franc Rose
9) 2017 Chardonnay
10) 2019 Sauvignon Blanc


About Canadian Craft Tours and Jordan Trustham

Wine Educator + Experience Guide

Established in 2015, Canadian Craft Tours has been providing beer/wine/cider/distillery tours across BC and now in AB and Toronto! We love introducing the world to our world of "Libation tourism" with our locally crafted experiences that can fit any group's interests. Our virtual events were created to connect people all across Canada and share the love we have for the beer and wine industry. To learn more visit https://www.canadiancrafttours.ca/.

Jordan has been with Canadian Craft Tours for just over 4 years now and in that time has become our Lead guide for all tours and event across Canada. He has a passion for the beer/wine industry and his knowledge of all libation is something to be impressed about. He has been homebrewing for 19 years and became a certified cicerone. His hobbies include backcountry skiing, hiking, road-tripping and of course, all things beer.


About the Winery

Icellars Estate Winery is a boutique winery located in beautiful Niagara-on-the-Lake. It was founded in 2010 by the ICEL family. Small batch wines are produced from the farm and inspired by classic winemaking styles deeply rooted in the history of viticulture and winemaking.

The 60-acre fallow land was carefully selected by owners Adnan and Elif ICEL based on precise research of ideal growing conditions for premium vinifera varieties Cabernet Sauvignon, Merlot, Cabernet Franc, Pinot Noir and Chardonnay. The winery uses estate grown fruit from their hand-manicured vines.

Total yearly production is currently around 4,000 cases with plans to increase slowly with new plantings. The vineyard has a very warm microclimate suitable for big reds and Chardonnay. Chardonnay is the only white grape planted on the estate. The winery is focused on high-end wines with 100% of the wines are aged in French oak barrels from 12 months to 24 months. The winery building is designed to be zero carbon footprint with gravity flow winemaking. To learn more visit https://www.icellars.ca/.